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Beef
Rendang Taken Off McDonald's Menu After Tests Bernama, 27 May 2007 |
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MELBOURNE, May 27 (Bernama)
-- Fast food giant McDonald's Australia has abandoned the testing of four dinner
meals, including Beef Rendang, and is unlikely to relaunch the products until
next year. |
McDonald's Australia chief
executive Peter Bush told The Australian Financial Review that sales of the A$9
meals were close to budget and the feedback from consumers about the quality of
the products was not good. |
"Providing anything beyond burgers and fries creates challenges for us in an operational sense and in a marketing sense, in terms of what people expect from McDonald's," he added.-- BERNAMA |
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